Have you lost sight of your vision of your business? Or maybe you just started and don't feel it's necessary.
Well consider this, if you're in a sailing boat out in the ocean with no navigation equipment and you can actually see your destination, you're more likely to go in a straight line. You might go off course a little but you'll be able to quickly get back on course as you can see where you're going and that's the same with your business. If you have a vision that is clear and focused, you're able to shape your decision-making. Your staff are going to be more motivated and united because they can understand where the business is heading and as your business values support your vision, it's really making a statement about what you stand for.
So how can this benefit you? It's gonna help you bring clarity for your marketing and also it's going to educate potential clients and clients to know and understand what your business does. So let's have a look at that sailing boat that can't see their destination. They're gonna be veering left and right and they may get there well hopefully but realistically how much longer is it gonna take? So which business do you want to be? The one that can see their clear path and head straight there or the one that's veering left and right and just hoping that they get to where they need to be.